![]() ![]() What Are App Clips?Īpple describes App Clips as “a small part of your app that’s discoverable at the moment it’s needed.” They’re similar to Android Instant Apps, which allows apps to launch on Android 5.0 or higher without being installed. We also want to clear up some misconceptions about the similarities and differences between App Clips and smart banners and interstitials (like those powered by our Journeys product), how they meet different needs and goals, and the reason why App Clips is not a one-size-fits-all solution. At Branch, we see this product as innovative and useful in certain contexts. ![]() To create a new method of app discovery, Apple is planning on introducing App Clips with the release of iOS 14. In fact, users spend 77% of their time on their top 3 apps. Not only do you have to get your app noticed in a fiercely competitive App/Play Store with over 4 million apps combined, users aren’t too keen on downloading new apps. Driving app growth can often feel like pushing a boulder up a hill.
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